We thought enough was enough ‒ that companies skimming everyone's data and trailing us all across the internet is out-of-hand and at times borderline creepy.
Sure, GDPR offers some protection (well, to those living in the EU at least), but it still doesn't fully wrestle back control.
The only guarantees are that every new regulation invites lip service and smart minds to start thinking through the work-arounds and creating new loop holes.
So we wanted to get just as smart ‒ to change the landscape and truly get out in front of big tech and any questionable practices trying to hide their amdos in the shadows.
Fundamentally: we wanted to create a 'reset'. And to invite brands and consumers alike to a new kind of party.
Because a person's data is their data. It should be as private or public as they want it. And where it's of value to brands, the individual should be able to leverage that value.
When a person chooses to share their data, they should be rewarded for what they share. Quid pro quo. A fair trade. Value exchange. Never value exploitation. This was why we created BLiX. Which takes us to our commitment to you.
BLiX is a platform designed to put you, the user, in control. In control of your social data. And in control of the kind of relationship you have with brands. Where you decide which brands you share your data profiles with, and where they reward you.
The data you share with a brand is ONLY with that brand. It will not be "sold on". The sharing of that data is military-grade encrypted (AES-256).
In return for the data you share with a brand, that brand will get in touch, will "BLiX back" (yeah, as in message you) through the App once a week. And only once a week. Meaning four or five BLiX messages a month (depending on the month), and fifty-two messages in total over 12-months.
You can expect the brands you choose to treat you like the VIP you are and send you exclusives that are seriously worth your time and attention… but if they don't sufficiently rock your world, you can delete that brand from your brand wallet.
You can also BLiX with as many or as few brands as you want, where over time, we anticipate that more and more brands will join the platform ‒ because getting in touch with people based on their permission makes more sense than just invading their world and stalking them round the internet. Consent: good. Pestering: very bad.
So this is designed to be all good fun, exciting and rewarding for you ‒ where it's all about building a relationship with brands on your terms.
We hope you enjoy BLiX and feel treated, in every sense, the way you deserve. Let us know if you're happy, definitely let us know if you're not, and let us know how we can make improvements. It's firstname.lastname@example.org. Questions, ideas, all are welcome.